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Our Philosophy

Welcome to Plushura!

You have now entered a mindfulness community powered by self-love. 

Plushura was founded on the belief that beauty isn’t just in the products we use, but our attitudes and actions day-to-day. Our thoughts and actions play a key role in our skin flare-ups. Our skincare products are specifically developed to optimize skin’s tone, texture and hydration levels to protect against environmental stressors and make you feel revitalized. 


Our seven Principles

Natural ingredients

We believe in the effectiveness of exclusively natural ingredients, which is why we formulate products to balance, hydrate and renew your skin.

Non- gmo 

We choose to leave Genetically Modified Organisms (GMO’s) out of our products, as they are not natural and do not add to the wellbeing of your skin health. 

  • Cruelty-free  

  • No animals are harmed in the development or testing of our products. We strongly believe that every breathing soul deserves to be treated with compassion, respect, and kindness. 


    Plants are the primary source of vitamins, minerals and antioxidants, all of which are the ultimate way to heal, protect, and nourish your skin. 


    Negative emotions have the ability to cause stress and harm to your skin. By taking a pause, we experience life fully present and engaged in our senses, allowing us to regulate emotions, thoughts and feelings in healthy ways.


    When you affirm your best self, you change your inner dialogue and rewire the brain for positivity, gratitude and love. 


    Prioritizing a positive skincare ritual is a commitment to nourishing yourself in ways that are much more than skin-deep.  


    By taking care of your mental and physical health, you will be on a path to a happier healthier you!

    We feed positivity into our consciousness when we take time for ourselves.  Everyday stressors deplete our skin, it's important to replenish our skin with love. This simple awareness is profound and boosts your overall wellness and energy.

    Take time to indulge in self-care, ignite your inner creativity and be your most beautiful self - it illuminates when you love and honour who you are.