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Welcome to Plushura

At the heart of it, we believe mindfulness creates beautiful skin. That means products that feel good, feed positivity and reduce stress, help you feel your most beautiful self every day.

We’re an independent, Toronto-born brand, centred in making holistic and conscious crafted skincare products. All our products are vegan, paraben-free and most importantly cruelty-free.

Our company is rooted in self-care, a passion for mindfulness and a commitment to natural skin health.



Plushura originates from the Latin word “beautiful” since beauty begins with the decision to love yourself.

The iconic swan

Effortless, elegant &  powerful.  

The swans reflect calmness, love, gratefulness, balance and longevity awakening the beauty within ourselves. 

Plushura's guiding beliefs reflect who we are as a company and what we represent in the world.


Prioritizing mindfulness to create beautiful skin from the inside out.


A world where self-care & mindfulness become the standard for beauty.  

Our team pledges to embrace the following heart-centred values:


Living life with the greatest level of appreciation in every moment. Engaging responsibly with a compassionate heart. Starting the first 10 minutes of our morning in silence and being mindfully aware of our breath, thoughts and body.


Gratitude is a heart-led attitude that emerges from within us. Appreciating the goodness in others and choosing to show up authentically, empathetically with the ability to put oneself in the other’s experience. Expressing our gratitude and appreciation for the day.    

Commitment to Excellence

Crafting premium natural, vegan products in small batches in Canada. Using hand-picked fresh ingredients and sourcing natural and organic ingredients. Acting intentionally, creating beauty made better and striving to always raise the bar.


Supporting, interacting and fostering deep heartset relationships.  Seeing ourselves as part of a community with our customers rather than individuals. Establishing harmony and peace within ourselves and others. 


Rising above obstacles and tapping into our strength. Acting from a place of compassion and love towards ourselves and others. Formulating cruelty-free products and treating every breathing soul with love and respect. 


Going the extra mile to make it easier for others; being patient and anticipating needs. Being kind, humble and supportive. Making an effort to help others regardless of their level of experience, knowledge and awareness about mindfulness and skincare. 

Recycling initiatives

We believe less is more when it comes to our packaging. Products are shipped using recycled paper and plant-based compostable bags. Plushura moisturizers come in airless pumps to prevent air exposure which helps protect the natural state and potency of each ingredient.  All Plushura bottles are 100% recyclable. Bottles should be recycled without the labels attached. We encourage running the empty bottle under hot water to remove the label before recycling. As a commitment to our future, we work in collaboration with our packaging suppliers and external institutions, always improving packaging, without compromising our integrity or quality. 

Thank you for joining us on this journey and supporting what we do.

If you have questions or feedback (or just want to say hi!), please don't hesitate to reach out to our incredible team at